According to TheKnot.com, 37% of wedding proposals happen from November to February.
NB: This is an article from GCommerce
Once they answer “yes”, the next step the newly engaged couple takes is to start researching and planning their big day. Is your hotel positioned to capture new wedding leads during this peak season? Now is the time to start planning and launching your hotel’s wedding lead campaigns to capitalize on this year’s proposal season. Here are our top tips to best position your hotel to capture more wedding leads during this busy time of year:
1. Launching Wedding Lead Campaigns on Facebook
Facebook’s lead generation campaigns offer the ability to drive more wedding RFPs by capturing lead information without having the user leave the Facebook platform. It offers an easier, frictionless experience by keeping the user on Facebook instead of directing them away and potentially losing them during the process. You are able to customize the questions you ask to qualify the lead. We recommend limiting this to your most critical fields, keeping it short and sweet.
2. Use Facebook Instant Experience Ads
Facebook Instant Experience Ads allow you to showcase your hotel’s compelling imagery and messaging in a beautiful, engaging full-screen format. It gives you more real estate for imagery, messaging and video to enhance your wedding venue’s storytelling ability within a Facebook ad. These ads are mobile optimized and “designed to capture the complete attention of your audience”. You’re able to deliver your hotel’s story with videos, photos, swipe through carousels, tilt to pan and more. This can help drive more interest, engagement and leads.
3. Update, Refresh & Expand Wedding Content on Your Hotel Website
Does your hotel website’s wedding content provide important, easy to find information a user needs to help decide on a wedding location? Is imagery compelling and does it showcase your property’s venues effectively? Many hotel websites don’t provide essential venue information that brides-to-be need to make a decision and compel them to submit an RFP. We recommend building out your website’s focused pages to speak to your target audience for weddings and provide them with information that drives them to plan their big day at your hotel. Incorporating additional pages to focus on weddings also provides more real estate to expand on content for SEO keywords and optimization to help you rank higher in the search results.
4. Launch Wedding-Focused Paid Search Campaigns
Search engines serve an important role during the wedding planning and research phase. Make sure your hotel venues are front and center when users are searching for keyword phrases related to wedding venues in your hotel’s location. Discover keywords with search volume through using Google Ad’s or SEM Rush’s keyword planning tools and narrow your focus on your target geographic markets. Incorporate key competitive advantages and feature them in your paid search ad copy like the ad below:
5. Increase Budgets During Peak Proposal and Post Peak Proposal Season
Do your current budget allocations give room for the peak interest in wedding venue searches and planning during proposal season? Make sure your budgets are adjusted to capitalize on the increase in wedding-related interest and newly engaged couples. Google Ad’s keyword planner tool shows a historic peak in searches for “wedding venues” during this time of year, especially in January.
