Has The Sustainability Topic Reached Marketing and Revenue Teams?

Hi, welcome to another Coffee Time Chat

We continue our video series with Strategic Solution Partners, one of our Expert Partners, looking at the impact, or influence, of the sustainability discussion across different hotel departments.

In this episode we ask if the focus around sustainability has made its way into the Marketing and Revenue teams, questioning does it form any significant part of the weekly strategic discussions.

Joining us to share their views and experience are Suzanne Swafford and Deirdre Ryan

For this discussion we touch on a number of areas:

• Is sustainability just an issues for hotel operations?
• How is sustainability influencing discussions and decisions within Revenue Management
• How is sustainability influencing discussions and decisions within Marketing
• How are you seeing sustainability focus impacting RFPs
• Are guest reviews showing any signs of sustainability awareness when evaluating hotel stays
• Are Loyalty programs evolving to reflect, or reward, sustainable behaviour

Really hope you enjoy the conversation 👍🏻

👀 WATCH NEXT (A few of our other videos)

💢 The Potential Impacts of Ignoring Your Hotel Price Competitiveness
https://youtu.be/aPxlZgIRoBU
💢 How Controlling Your Hotel Pricing Could Increase Bookings by 34%
https://youtu.be/U7LxJLRUbls
💢 Genuine Hotel Sustainability Unrealistic Without Strong Leadership
https://youtu.be/FWpKWQioCyk
💢 Win More Hotel Meetings And Group Revenue With Less (Time and Staff) https://youtu.be/zWQO7s1rgtk
💢 Overcoming Hurdles to More Hotel Meetings and Group Revenue
https://youtu.be/8e2rJhPwY8k

👣 HOW TO FOLLOW US

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YouTube:     Subscribe Link

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🎞 VIDEO CHAPTERS
00:58 Guest welcome and introductions
03:22 Is sustainability just an issues for hotel operations?
06:48 How is sustainability influencing decisions within Revenue Management
12:33 How is sustainability influencing discussions within Marketing
19:42 How are you seeing sustainability focus impacting RFPs
23:50 Are guest reviews showing any signs of awareness when evaluating hotel stays
26:39 Are Loyalty programs evolving to reflect, or reward, sustainable behaviour
29:58 Summary
31:46 Further videos and subscriber link