For hotels and resorts over the last few years have always been faced with the same issue, which is the urgent need to improve their WIFI infrastructure so their guests can enjoy their favourite series on Netflix, upload and download photos or videos without waiting an age for the task to be completed.
Hotels, in general, have been extremely lax in providing quality of service, as the cost to improve the infrastructure could never be offset by the revenue it could generate.
Some hotels charge for the service which is not desirable, as according to Hotels.com who released a survey which stated that free WiFi was the most desired in-room amenity. Also, from the moment of check-in, either you are giving a small piece of paper with a password on it, or written on your key card folder, or you are provided access without the need to introduce a password.
As we move forward into an era in which a guest will be able to check in, open their room door and pay their bill from their smartphone, interaction with your reception staff will become less and less especially in business hotels.
Bearing this all in mind then, how can a hotel generate revenue from their hotel’s FREE WIFI service?
The answer is using Social WIFI technology. So how does it work, let’s take it in 3 easy steps:-
Access
Providing simple and easy access to your FREE WIFI service is key.
By allowing your guest to sign in one time only to your service using their favourite social media channel which in the majority of cases will Facebook or just completing a simple form, whether a guest speaks with your reception staff of not, they will able to gain access quickly to your WIFI.
Clients will be encouraged as well to connect to your social media pages, which automatically increases your fan base and also provides increased visibility.
Guests will also be accustomed to connecting to WIFI using this method especially in Travel where this technology exists in the majority of airports across the world.
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