hotels direct booking strategy

Today’s digital-savvy consumer is subjected to 3,000 marketing messages a day.

That’s a staggering statistic proving just how difficult it is for businesses to cut through the noise in order to be heard.

For hoteliers, it can be even harder to know how to reach the right people – and that’s assuming they have their target audiences fully marked out.

Attracting new guests should be the central pillar of every hotel’s marketing and direct booking strategy – and each one should be adaptable to the fast-moving and ever-changing consumer world.

That’s the key message in a report from Euromonitor International identifying the ‘Top 10 Global Consumer Trends’

The global economic problems of recent years have turned consumers into savvy value hunters.

Overwhelmingly, consumers shop not only for greater convenience, but also greater control.

Your hotel’s website plays a key role in their hunt for the right booking decision – and we know it’s something the guest is increasingly in control of.

But who are these evolving hotel guests?

Euromonitor’s report identifies many groups which it calls ‘changemakers’ and among them are six socio-demographics that we at SiteMinder believe hoteliers should be paying attention to in order to maximise direct booking.

Let’s take a look at who they are…

#1  Time Poor Urbanites

#2  Social Media Nudgers

#3  Weary Sleep Deprived Travellers

#4  Energised Ageing Baby Boomers

#5  Spending Singles

#6  Solo Travellers

To read more about these six socio-demographics and how to get them to book direct:
click here for SiteMinder’s Free eBook: Your Direct Booking Strategy