With the exception of your home page, your accommodations page is the most important page on your website. As the bottom of your conversion funnel, an optimized accommodations page is essential to increase room revenue for your hotel. If you are looking to increase your rooms revenue, design all on-page elements for conversions. Then, do everything within your power to get potential guests to that page; after all, what good is an optimized rooms page if nobody sees it?
With this post, we will take a deep dive into what makes a great accommodations page. We will explore best practices for conversion rate optimization, delve into the unique SEO goals for this type of page, and help you make the most of the all-important accommodations page.
Your deft and savvy digital marketing team goes to great lengths to build awareness for your hotel, drive traffic to your website, and funnel potential guests to your all-important accommodations page. So when a visitor finally arrives on your rooms page, you better deliver an exceptional experience that showcases your property in the best possible fashion. Otherwise, you will send potential bookings into the beds of your competitors.
To ensure your marketing efforts culminate with revenue instead of a whimper, optimize each on-page element for conversion. Tell your story, show your amenities, and create a seamless booking experience.
With a strategically optimized rooms page, your website will act as the bottom of your sales funnel, drive check rate clicks, and increase the ROI of your digital marketing efforts.
Get Great Photography
If you do just one thing to market your guest rooms, get great photography. Nothing will showcase the look, feel, and style of your property like high-resolution, thoughtfully-composed images. On the day of the shoot, pay attention to the lighting and details, show everything the room has to offer from different angles and distances, and recreate the experience of staying at your hotel. Photos with less than pristine rooms, weird filters, or sloppy composition can distract users and detract from your page’s potential to convert.
