technology

Mobile is #1 for travel research and booking

Just two weeks ago, Memorial Day kicked off the 2016 summer season, bringing with it the promise of sunshine, barbecues, outdoor activities and, of course, some much-needed vacation time. As […]

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Digital should serve the guest, not take over

“Digital hospitality” can cover everything from robots and reputation management, but technology is the servant, not the master, of the guest experience. This was one of the themes which emerged […]

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The Next Evolution of Personalization

In every person’s life, there’s at least one friend, family member or colleague who could probably say, I know her better than she knows herself! or I can read him […]

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How Ryanair developed multi-platform digital experiences

One of the contradictions of the digital world is that, historically, the process of researching and booking a holiday has been one of the most stressful things you can do […]

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Analytics everywhere: Using what you know

IN a digital world, the winning organisations will be the ones that successfully find new customers, discover new markets, and pursue new revenue streams using digital channels. New, digital competitors […]

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Why Can’t We Still Book Specific Rooms in a Hotel?

Have you ever wondered why it is you can’t, in most cases, book the exact hotel room you want? You know, the room that’s not near the elevator, but close […]

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Cheapflights puts flight and hotel search into Messenger

More moves in the world of chat services, with news that Cheapflights will allow users to search for both flights and hotels within Facebook Messenger. The Momondo Group-owned metasearch engine […]

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How to Prepare Your Hotel for Marketing Automation

In hospitality, marketing automation is on the leading edge of industry technology. Despite years of 50 percent annual growth, marketing automation is still the new new thing for almost all […]

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5 Reasons Why a Travel Booking is Abandoned

The travel industry spends billions of dollars each year on digital marketing, yet 81% of online travel bookings are abandoned, according to a study by SalesCycle. In 2014, Boxever estimated […]

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Focus on Social Media: Missing the big picture

Facebook has become a place where many travel agents have successfully built a personal brand through posting photos of their travels and in many cases themselves. It has turned into […]

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