technology
Transaction loyalty programs need deep customer understanding
A Marriott International executive at Forrester’s CXNYC 2016 said that the proliferation of transaction-based rewards programs means that brands must understand members’ triggers and interests in order to connect with […]
Google convenes meeting of travel brands to ease tensions
Google has created what it is calling a “Travel Industry Council” in a bid to improve relations with brands around the sector. The group is known to have met over the […]
Airbnb API – Let the disruption really begin
Airbnb‘s founder and CEO Brian Chesky has told the advertising industry’s mega-event in Cannes that the business is “financially secure” and that an API is a possibility. The official Cannes […]
Progressive Web Apps help improve traveller experience
A few weeks ago Air Berlin demonstrated its Progressive Web App during the Google I/O developer conference. It’s staking a claim as the first airline with the service which enables […]
Can Booking Engine Data Boost Direct Bookings ?
Your booking engine has a lot more going on under the hood than you might imagine. Specifically, it has an almost overwhelming amount of data. That data can be used to […]
Starwood taps machine learning to dynamically price rooms
Starwood Hotels & Resorts Worldwide uses an analytics engine to alter hotel price rates on the fly, improving demand forecasting by 20 percent. Should Marriott International acquire Starwood Hotels & […]
Kalibri points hotel toward true cost of guest acquisition
One of the most under-reported stories in travel is that most hotel owners have no idea what their cost per channel is and what they’re actually getting per room. […]
How Online Hotel Distribution Works
Few aspects of the hotel industry are as overwhelming as understanding GDS, OTA, PMS, and online distribution. With a few quick tips, hoteliers can work to take over the market—and maybe even the world. […]
Mobile is #1 for travel research and booking
Just two weeks ago, Memorial Day kicked off the 2016 summer season, bringing with it the promise of sunshine, barbecues, outdoor activities and, of course, some much-needed vacation time. As […]
Digital should serve the guest, not take over
“Digital hospitality” can cover everything from robots and reputation management, but technology is the servant, not the master, of the guest experience. This was one of the themes which emerged […]