Reviews

The Disappointment Tax: Profits Can Pivot on Social Reviews

Because of the reach of these channels and the influence they have, negative ratings and reviews have a disastrous impact on a hotel’s financials

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How Can Independent Hotels Boost Direct Bookings?

There are proven strategies that can empower independent hotels to enhance their online visibility, foster loyalty, and drive direct bookings

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Google Hotel Reviews: Everything You Need to Know

We explore everything you need to know about Google hotel reviews and provide valuable insights to enhance your hotel’s reputation and attract more guests

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Most Common Guest Complaints and How to Handle Them

The more prepared you are to handle guest complaints, the less likely negative experiences will damage your hotel reputation and guest reviews

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Responding to Hotel Guest Reviews: How to Do It Right!

Responding to hotel guest reviews can be very time-consuming. There are a few tips to be as efficient as possible when dealing with this task

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How To Turn Negative Hotel Reviews Into Positive Experiences

Negative hotel reviews need not be detrimental to your establishment’s reputation. Instead, they can be valuable opportunities for growth and improvement

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traveller looking at a hotel review on a laptop reflecting importance of reputation management and it's impact on driving hotel revenue

How Guest Reviews Directly Affect the Hotel Revenue

A hotel’s reputation has major influence on revenue through effects on price perception of guests, as a customer loyalty measure, and a marketing factor

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These are the Review Channels Hotels Must Prioritize

We sought to uncover more specific influences besides common internet search engines to help determine which review channels should be the main focus

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How to Respond to Reviews About Price

The best advice for responding to negative reviews about price is to be timely. Response times need to be less than 24 hours

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3 Steps to Leverage Guest Feedback During Peak Season

Peak season brings its challenges, but with some foresight and preparation, you can still ensure you meet the expectations of your guest

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