Reviews

When guests leave reviews, responding promptly can lead to a quicker resolution for dissatisfied guests or solidify guest loyalty for satisfied travelers

Many hoteliers believe fake reviews are a serious problem, so much so that some have become dubious about the reliability of online review sites

Well-crafted descriptions of your hotel packages can help differentiate you from competitors and persuade guests to choose your hotel over others

Hotels need to double down on improving experiences at the individual guest level and at the systemic level to boost outcomes at scale

When personalizing your review responses, ensure you supply additional information. The best way is by recognising specific aspects the writer spoke about

Since review scores influence guests when making a decision it is essential to understand how to improve your review scores on Booking.com

Guests will be willing to pay more for a hotel with a strong reputation and higher scores than choose a hotel with a slightly lower price

Guest experience is the cumulative impact of interactions and experiences between your hotel and a guest, at every touchpoint along the whole guest journey

Here are a few reasons why you should accept a negative review gracefully, and some steps for managing your online reputation the right way

Discover where the guests preferred to leave feedback globally, in EMEA, APAC, and the US. We looked at top guest review sources in 2022