Reviews

AI is turning reviews upside down, generating fake reviews that are increasingly more difficult to distinguish from those written by the average traveller

AI can play a valuable role in helping hotels manage review responses by analyzing reviews, generating suggested responses, and assisting sentiment analysis

Though there are many ways to build your online reputation, here are the most vital methods you should incorporate into your ORM strategy

Guest sentiment data is another critical piece of the puzzle that can take hoteliers feedback gathering efforts to new heights

To improve guest satisfaction, hotels must focus on fully understanding guest preferences and creating unforgettable experiences

Embrace the power of reputation management and watch your hotel thrive in the competitive hospitality industry

Hotels should enthusiastically encourage public reviews because most travelers won’t book without them. Don’t be afraid of negative feedback

Analyze Net Promoter Sscore together with other guest satisfaction metrics to get a complete picture and solve the root cause of your issues

How are you treating your cheerleaders? Guests who leave positive reviews are choosing to go that extra mile. It’s their way of saying “thank you”

In today’s fiercely competitive digital landscape social proof can be your hotel’s saving grace, engaging online visitors and convert them to loyal guests