Reviews

How to Use Negative Hotel Reviews for Positive Change

By instilling a ‘never again’ mentality and starting from scratch, management can ensure that their reviews start heading in the right direction

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Sentiment Analysis in Hotel Reviews

Sentiment analysis applies natural language processing (NLP) and machine learning to detect, extract, and study customers’ perceptions about a service.

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How to Manage Online Reviews During COVID-19

Today, when hoteliers are doing more with fewer staff members and less resources, responding to reviews might seem like a nice-to-do versus a must-do task

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Responding to Online Reviews Post Crisis for Hotel Owners & Managers

COVID-19 has brought many fundamental changes to the hotel industry, including the way hoteliers respond to reviews online. NB: This is an article from Travel Media Group Amid the pandemic, […]

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Increase Your Hotel Revenue in 11 Easy Ways.

Increasing hotel revenue is easier said than done, especially in the current climate. But there are many ways to boost hotel revenue which are overlooked

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Want to Avoid Negative Hotel Reviews? [Don’t Do These]

There a two words that give hoteliers a nightmare: Negative reviews. Almost every hotel struggles with reviews in 3 ways. Let me suggest how to avoid them

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How to Respond When a Guest @Mentions You

It’s not the end of the world when a guest @mentions you on social media. Like any interaction with a guest, they are customer service opportunities

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5 Reasons Why TripAdvisor is Important to Your Hotel

The potential impacts of TripAdvisor on your hotel are of abundance – your ranking, volume and quality of reviews, in addition to your presence

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Benefits to Social Listening Beyond Identifying Gaps in Guest Experience

Social listening will help you better understand how changes are trending among your consumer base – in a hotelier’s case, that would be future guests

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Identifying Gaps in Your Hotel Experience to Positively Impact Reviews

Any element of your hotel experience could currently be acting as either a chute or ladder in the mind of a guest, impacting their score of your property.

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