pricing

Unlock the potential of the holiday season and elevate your hotel revenue using these smart pricing strategies tailored to meet the needs of your guests

Hotel owners and operators are best positioned for success when they measure their business from every angle. That is why no benchmarking experience can be considered comprehensive without frequent insight […]

With the integration of big data and advanced analytics, hotels can refine their dynamic pricing strategies to achieve even greater KPI improvements

The shift to guest-centric revenue management presents challenges for revenue managers who have long operated within traditional methodology frameworks

By offering creative and tailored experiences like staycations, quiet destination packages, group travel deals, and holiday events, your hotel can thrive

We follow up on a recent article outlining some of the revenue management practices that could be considered to run a little close to unethical

The key to being successful in revenue management is following data trends closely to set the right price for the right guest, AI is perfectly suited to support this hotel function

Hoteliers often upgrade their highest-paying guests or loyalty members . While this tactic can help maximize room occupancy, it’s not the most revenue maximizing option

By delving into the intricacies of value perception, contrast effects and psychological barriers, hotel marketers can create experiences that resonate

While transitioning from legacy systems can be challenging, adopting attribute-based selling offers a promising avenue for hotels to increase profit