Booking windows are shrinking to one or two days. In this article, we share five ways that hotels can make the most of mega-short booking windows
Understanding your unconstrained demand together with your yieldable capacity is necessary to make the best pricing and inventory management decisions
Muted occupancy and rate thwarted RevPAR growth in the month, down 85% YOY to €15.50. For the year, RevPAR was recorded at €32.84, down 72.7% YOY
Many companies launch pricing transformations as a way to create value quickly and sustainably. NB: This is an article from McKinsey Indeed, pricing excellence in B2B settings—setting the right prices, and […]
Another important deciding factor for choosing hotel accommodation is the ability to cancel or rebook without penalty, which ranked just above price
Getting the right rate strategy is crucial and flexibility will be needed for a while. Perhaps the days of non-refundable or advance payable rates are over
Traditional revenue segmentation is dead and traditional marketing targeting is dead too. Long live combined segment/target customer profiling!
The hotel industry is still feeling and reeling from the pandemic sting, though vaccines could be the antidote to spur devitalized demand