pricing

letters spelling out the word pricing highlighting the current spotlight shining on algorithmic price fixing

ZHAW Study on the Effect of Dynamic Pricing

Hotels were able to improve their pricing competencies and guest satisfaction did not decrease after introducing dynamic pricing

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The Disappointment Tax: Profits Can Pivot on Social Reviews

Because of the reach of these channels and the influence they have, negative ratings and reviews have a disastrous impact on a hotel’s financials

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image with ice berg reflecting the potential impacts of ignoring your hotel price competitiveness in discussion with pablo sanchez of mirai

The Potential Impacts of Ignoring Your Hotel Price Competitiveness

In this discussion we change tack a little and look at possible medium to long term implications of not addressing your hotel price competitiveness

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How to Calculate Your Hotel Room Costs for Better Pricing

Discover how to accurately calculate and analyze your hotel’s fixed and variable costs to make informed pricing decisions, and get our free Excel tool to simplify calculations

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How to Maximise Hotel Revenue Through Rate Type Management

Hoteliers can strategically use rate types to optimize revenue and occupancy levels, while guests choose the rate type that suits their plans and budget

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Is Calculating Price Sensitivity Too Difficult for Hotels?

Hotel operators should diversify their strategies rather than fixating on an elusive and overly simplified metric like price sensitivity

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graphs of quarterly report illustrating why hotels need to move beyond discounts and find ways to drive revenue without sacrificing profit

Beyond Discounts: How to Drive Revenue without Sacrificing Profit

We explore creative and effective strategies that go beyond discounts to drive revenue growth while maintaining healthy profit levels

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How controlling your hotel pricing could increase bookings by 34% mirai video discussion thumbnail

How Controlling Your Hotel Pricing Could Increase Bookings by 34%

Pablo outlines concisely, how losing control of your pricing could mean hoteliers missing out on a potential 34% increase in bookings

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tree line room reflecting the rise of experiential hospitality and the challenge to drive revenue and profit with high occupancy

Experiential Hospitality and the Levers to Drive Revenue and Profit

Experiential hotels typically run occupancies over 90%. So there is little optimization from volume. Where do we find levers to drive Revenue and Profit?

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Perfecting Your Hotel Gift Voucher Strategy

Knowing the needs and wants of your audience will help you to build the right gift voucher offerings and price points for your target guests

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