pricing

Hotels can’t afford rearview forecasting. The result is biased predictions and missed profitability that should be captured with a clearer forward view

Pressure testing your revenue strategy is not about tearing everything apart. It is about identifying weak assumptions and hidden risks early

Revenue success in 2026 won’t come from inefficient processes, guesswork, or last-minute scrambling. It will come from building the right foundations

Hotels can develop property-specific strategies that strengthen pricing decisions and improve marketing effectiveness to improve direct bookings

3 areas stand out this year as major revenue drivers: real-time segmentation, forecasting and dynamic pricing. Here we look at each in turn

For airlines, data is a complex mosaic. Embracing multi-source complexity helps navigate the probabilistic future of airline distribution.

Put simply, loyalty programs have moved from a “nice-to-have” to a strategic lever that drives continual business over time

If you only look at pick-up, you’re flying blind to the finish line. If you only look at pace, you’re reacting too late to the market’s daily shifts

To attract more bookings, try doing something a little different. Here are some ideas for captivating travelers this Valentine’s Day

The strongest revenue strategies use Q1 to tighten fundamentals, correct any drift from the previous year, and put guardrails in place early