pricing

5 paper boats of different colours with one in front reflecting the need for hoteliers to go beyond rates with creative revenue management strategies

Growth Beyond Rates: 5 Creative Revenue Management Strategies

By incorporating these creative revenue strategies, you can boost your hotel’s bottom line but also create memorable guest experiences

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How to Use Guest Segmentation to Maximize Revenue

Discover why guest segmentation is crucial in today’s competitive market, learn how to effectively categorize your hotel guests and gather the right data

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suitcases lined up reflecting impact of travel tuesday although this is slightly seeing a diminishing impact with extension of black Friday and cyber Monday deals

Rise and Fall of Travel Tuesday in Face of Extended Cyber Deals

Travel Tuesday, also known as “Travel Deal Tuesday,” emerged as a marketing ploy in 2017, aimed at enticing travelers to book their next adventure

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black board with chalk writing including the phrase customer loyalty

Loyalty Benefits in More Ways Beyond Net ADR

But beyond a mere net ADR analysis, loyalty adds many other advantages that positively impact your bottom line but are more difficult to trace

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credit card in back pocket reflecting the guest revenue opportunities for independent properties utilising dynamic pricing

Dynamic Pricing for Independent Hotels: The Secret to Capturing More Revenue

The big question is, how can smaller hotels take advantage of dynamic pricing when they have such limited time?

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Mastering Hotel Compset Analysis to Drive Growth

Analyzing hotel compset holds great significance for hoteliers. Here are some of the most evident important reasons that hotels opt for this analysis

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PwC: Headwinds and Geopolitical Tensions to Impact Hotel Performance

Hotel room rate growth played a significant role in the initial recovery but softened significantly in Q2 before falling below inflationary growth in Q3

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person writing on a diary in the month of november possibly a hotel marketeer mapping our black friday plans

Two Weeks Until Black Friday: 5 Strategies to Boost Direct Sales

Black Friday is just around the corner! Don’t let the OTAs be the only ones to take advantage of it! Here are our recommendations for success

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The Relationship Between Value, Quality and Price Exists

Asset managers and hotel owners have a perception of their asset value and what the market will pay. Sometimes, those perceptions are vastly wrong

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mechanical figure in the thinkers pose pondering should hotel pricing be automated or not automated and some of the myths around revenue management technology

Myths About Revenue Management Technology

We focus on the five commonly held myths about revenue management technology and why you don’t need to worry

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