pricing

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Price Fairness and Price Identity: What Is It and Why Is It Important? (Pt 1)

In part 1 we talk about two topics – price fairness and price identity. In part 2 we will look at how these two elements feed into Customer Lifetime Value

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Though Travel is Low Some Regions Show Signs of Performance Positivity

Though global travel remains stunted, some regions are showing signs of sustained performance positivity. Include AsiaPac and the Middle East on that list

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Should Major Brand Hotels Consider External Revenue Management Consultancy?

Welcome to another Expert Insights discussion Today we are joined by 3 guests: 🔹 LaToya Elam – General Manager at Homewood SuitesAtlanta-Alpharetta, Georgia🔹 Connor Vanderholm – Co-Founder at Topline Revenue🔹 […]

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4 Issues That Can Lower Your Hotel Forecast Accuracy

Revenue Managers may achieve top line forecasted revenue within 1-2%. But achieving a consistent hotel forecast at the segmentation level is rarely possible

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Luxury Hotel Marketing Strategies 2021: Get Your Recovery Plan Underway

What is a luxury hotel online marketing strategy? Your definition must be based on a holistic approach covering both online and offline activities

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Taking Advantage of Post Lockdown Boom: 8 Things Hotels Can Do

Hotels saw reservations peak to all time high after the Prime Minister’s announcement of the roadmap to release the lockdown here in the UK

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Update on Brazil: Leisure vs. Corporate destinations

It is critical for hotels in the corporate destinations of Brazil to track various segments of demand and be prepared when the tide turns in their favor

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How to Attract Families to Your Hotel

Families are taking many things into account when they travel this summer. What travel looks like and what travellers look for in a hotel has shifted

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How To Do a Hotel Break-Even Analysis

The aim of a hotel break-even analysis is to identify the number of sales, in unit or monetary value, for which the total costs equal the total revenue

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Hotel Marketing Mistakes Hoteliers Must Avoid In 2021

Only a few hotels have a well planned marketing strategy in place. Others end up making avoidable mistakes that cost them their reputation and business

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