pricing

On November 3rd, Google will roll out significant updates to its Meta Price Accuracy Policy. We outline what it means for the metasearch auction

AI isn’t too complex. It isn’t out of reach. And doesn’t mean giving up control. Let’s tackle the biggest AI hotel pricing misconceptions holding hotels back

While research on “cheapest booking days” is inconsistent, the patterns around check-in days and booking lead times are actionable for hotel operators

Predictive analytics is only as valuable as the actions it drives. Revenue teams should integrate these insights across all commercial disciplines

Read on for a simple roadmap to optimize your pricing before December demand peaks and maximize year-end revenue

When built with intention and evaluated through a profitability lens, your compset becomes more than a reference, it is a tool for growth

The truth is, pricing “too cheap” can alienate your ideal audience. Let’s look at why this happens and how to set rates that attract the right guests

In the UK, numbers paint a sobering picture. Flat revenues and rising labour costs are squeezing margins to their thinnest levels in years

By keeping GDS in the distribution mix, hotels strike a balance, maximising profitability from direct bookings while securing volume and premium ADR

Lowering prices too much can have long-term effects: guests get used to discounted rates, making it harder to return to normal pricing later