pricing

Rooms that go empty don’t just lose its rate value. It also loses secondary revenue that guests might spend in your restaurant or at the bar

Manual pricing might seem like a safer, cheaper option but it comes with hidden costs: missed revenue opportunities, wasted time and lost bookings

Setting rates is a delicate balance. Price too high, and you could slow bookings. Price too low, and you’re working harder for less

If you adopt even a few of these practices you’ll feel the compounding effect in your RevPAR, your net revenue, and calm in your weekly revenue meeting

Ditching the discount blasts in favor of a more targeted approach is about rewarding guests who are likely to spend more which is a smart strategy

It is possible to plan your campaigns to ensure you can take advantage of the visibility the OTAs but without overlooking your own goals

AI-driven personalization is a changing dynamic, delivering real results through increased repeat bookings and stronger guest loyalty

The key question for hotel leaders has changed. It’s no longer “How much revenue did we generate?” but “How much profit did we keep?”

In recent years, you’ve probably heard it again and again in the hospitality world: “The market changes too fast – it’s impossible to predict demand.” NB: This is an article […]

Replace them with a simple operating system for revenue performance: one strategy, two distinct roles and a guest-first operating model