Pods & Vids
Hotel Digital Marketing: Is Data Helping You Ask the Right Questions?
We look at the challenges faced trying to pull different information from multiple sources and the value of aggregating digital marketing data
Decision Intelligence Pt2: Sonesta Hotels & Resorts HotelIQ Case Study
Gul outlines challenges she faced and how adopting a business intelligence tool was such a massive game changer for her team and property
RoomPriceGenie “Who Are We”: In Conversation with Thomas Landen
In this discussion Thomas tells us more about RoomPriceGenie, the back story to it’s inception and how they add value to their hotel clients
Decision Intelligence: Turtle Bay Resort HotelIQ Case Study
We look at how a business intelligence and analytics tool can help hotels make data informed decisions, leading to increased revenue and profitability
RevMarketing Automation: Yotel Case Study
We talk about how Yotel embraced RevMarketing Automation to connect the demand and revenue priorities in their direct channel and the benefits derived
Don’t Be Afraid! Dive In and Embrace Data to Drive Revenue
We are talking about siloed, disparate, small data across a hotel tech stack and the value of bringing this data together to make commercial decisions
Hotel Brand: Is Your External Image and Messaging Fake News
We are talking Hotel Brand. When done well, it is a core differentiator reflecting the culture, values and identity of your hotel, helping to build loyalty
Hotel Direct Booking (Pt3): Turn Your Lookers into Bookers
Today, in the final video 3, our panel consider ways Hotels can increase their chance to convert those guests looking into direct booking
Hotel Direct Booking (Pt2): Make Your Website Appealing (Sticky)
Continuing our video series, today in video 2 we look at how hoteliers can make their hotel website more engaging and sticky
Hotel Direct Booking (Pt 1): Make Your Hotel Attractive
This is video 1 of a 3 video series about hotel direct booking. In this video we focus on how your marketing and distribution could make you more attractive