Pods & Vids

PMS: Does Your Hotel’s Heart Need a Bypass? [Event Replay]
Is the PMS truly the “heart” of the tech stack? Or is it the CRS/RMS; we know those companies would claim that each is the true “heart” of any property

Business Intelligence: Turn Data into Dollars [Event Replay]
Wondering what Business Intelligence solutions are & how they can help optimize your revenue management strategy? Confused about all the high-tech buzzwords

Revenue Management: The Price Is Right ….. Or Is It? [Event Replay]
As more hoteliers adopt revenue management systems, and implement demand-based pricing strategies, how can hoteliers ensure their hotel stays competitive

Hotel Digital Marketing: Where Does Mid and Upper Funnel Fit In?
In the previous video we took a closer look at the lower funnel, in this third video we look into both the Middle and Upper Funnel

Is US Hotel Industry Heading Inadvertently to Over Commoditization?
Is the US Hotel industry in a race to the bottom? Is it at risk of over commoditization where price becomes the only differentiator?

Hotel Digital Marketing Lower Funnel: What Is It and Why Important?
What is the lower funnel, where does it fit into hotel marketing activities and why is it (possibly) the most effective use of digital marketing investment

You Might Have Built It, But Will They Book? Digital Marketing 101
You have a hotel, you have a website but does anyone know about it beyond your listing on OTAs, this is where Digital Marketing comes in

State of German Hotel Market Through Summer and Into Winter
We review how the different German hotel sectors have faired this Summer and what might happen as we head into the Autumn and Winter

Impact on Revenue, Profit and Reputation of Ineffective Maintenance
We look at the impact of ineffective maintenance prevention on hotel costs, guest satisfaction, future revenue and, ultimately, hotel profit

The Power of Automation via RevMarketing Automation (RMA)
How automation can be used effectively via the hotel’s own website to drive dynamic content, personalized messaging and increased booking conversion