online

NB: This is an article from GuestFolio A recent study published by our Analytics Specialist – Huw Jones highlighted an exceptional relationship between a hotels’ Net Promoter Score (NPS) and […]

Most hoteliers and property owners have a love-hate relationship with online reviews. Some reviews are fair and just, while others are purposefully hurtful, or even worse, fake. In Cloudbeds’ opinion, […]

Today’s digital-savvy consumer is subjected to 3,000 marketing messages a day. That’s a staggering statistic proving just how difficult it is for businesses to cut through the noise in order […]

For those of you that are not familiar with Dynamic search ads for hotels, let me briefly explain what they are. Dynamic search ads, or “DSA” are a way to […]

Expedia has made two quite different but interesting moves in recent weeks, but what exactly do they mean? Direct, direct, direct is best is a well-worn mantra in the hotel […]

Social media has firmly cemented its place as a vital marketing tool and has evolved to be much more than just a platform for posting photos and sharing life updates. At […]

Mobile applications are becoming a valuable source of ancillary revenue for both airports and airlines. Lufthansa announced earlier this year that it is working with Fraport to offer retail services through a mobile app. […]

What are some of the reasons why guests choose to book with an online travel agency (OTA) over a hotel’s website? According to an August 2016 Phocuswright report, the #1 […]

You’ve probably heard the saying before, but it is worth repeating now. You can’t improve what you don’t measure. When it comes to digital marketing, there is no excuse not […]

Hotel website design, like any kind of design, is subjective. Nothing is more painful than a website design “discussion” where stakeholders talk for hours about colors, content and photos. For every […]