mobile

Ad blocking—a threat or a golden opportunity for hotels?

According to a recent report by Pagefair, there was an estimated $21.8bn lost in ad revenue in 2015 alone due to ad blocking. And with more and more people choosing […]

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Hotel Marketing Solutions And The Companies That Do Them Well

Travel has become one of the world’s most lucrative industries for digital commerce; around 90% of bookings today involve going online (compared to only 50% in 2006) and it has […]

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7 Mobile Marketing Techniques for the Travel Industry

Travel brands understand better than anyone that it’s more fun to live on the move. By adopting mobile marketing techniques, these companies are recognizing consumer demand for a truly multichannel customer […]

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The future of everything in travel (hint: don’t look to Silicon Valley)

The Chinese believe that what happens at New Year influences your fortunes in the year ahead. Indeed, understanding China offers an insight into what is going to happen globally within […]

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A Hotelier’s Guide to Mobile and Cloud-based Technologies

No, I’m not talking about actual hotel wake up calls or polices or guidelines on automatic or manual wake-up calls. If you thought that’s what you were going to find […]

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Chinese App giant C-Trip is about to arrive in Europe

  Attending the Phocuswright conference in Los Angeles during November 2016 provided a fascinating insight on the strategic intentions of the Chinese travel giant C-Trip. The Chinese travel market is […]

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How Expedia, Hopper and Skyscanner Use Big Data

In the travel industry, airlines and travel agents might categorize you as one of the following types of travelers: a standard traveler, a deal-seeker or a first class frequent flyer. […]

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New Phocuswright Research: Mobile Fuels Online Travel Dominance in Europe

Brexit. Trump. Terror. Amidst all the remarkable headlines, here’s one nugget you might have missed last year: 2016 was the last year in which offline transactions accounted for a majority […]

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Will Facebook Recommendations Create a New Channel for Hotel Bookings?

Facebook has recently launched a new tool to help users discover new experiences, things to do, events, and services based on suggestions from their friends. After writing a post, Facebook […]

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Booking.com’s Digital Travel Assistant Planned Our Trip to Paris

It’s midnight in Paris and I’m sitting in a velvet booth at a theater called Le Crazy Horse. A waiter with a ponytail has just sabered a bottle of champagne […]

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