metasearch

image of fornovahl free tool to help hotels tackle content parity

Free Tool for Hoteliers to Optimize Content Distribution

FornovaHL is an easy to use tool enabling hotels to automatically distribute or update their property’s profile content and attributes for online channels

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Comparing Cost Models in Metasearch: CPC vs CPA

Within each metasearch program, cost models can individually become more complicated. For simplicity’s sake, we will focus on CPC and CPA

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attractive picture of a sandos resort hotel can be used in google ads to increase demand

Reducing Cost Per Booking Through Smart Bidding Google Ads Strategy (Case Study)

This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking

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image of princess grand bavaro resort used in mirai article about capturing more demand using google hotel ads

Capture Greater Demand Using Smart Bidding by Google Ads (Case Study)

By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost

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Google Hotel Free Booking Links – OTA Freedom or Competition?

For the direct channel, Google’s Hotel Free Booking Link represents a new opportunity to compete with OTAs and drive more direct traffic

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man being led by carrots reflecting the value to hotels of driving direct sales rather than relying on OTAs

How to Maintain or Increase Your Direct Sales Quota Post Pandemic

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

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two people having fun looking through donuts reflecting how hotels should view their marketing in a different way

A New Way to Look at Your Hotel Marketing Campaigns

Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps

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laptop screen showing tripadvisor website

Tripadvisor Plus: How Will it Work?

Opinions on TripAdvisor Plus seem fairly unanimous that it is a sound strategy on the part of the platform especially during this economic crisis

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Google Travel Adds Vacation Rentals Alongside Hotels in Search Results

But while this is a first for Google, the idea of surfacing both hotels and rentals in one search result has been offered for some time by OTAs

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Tripadvisors’ New Netflix Style Subscription: Tripadvisor Plus

No one has tackled the travel subscription market at scale and TripAdvisor is almost uniquely placed to do this. They have the potential to have real impact

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