cleaning a sign saying clean up your hotel attributes on 3rd party sites

Update Covid-19 Hotel Attributes on 3rd Party Websites

Google my Business, Trip Advisor, and OTA’s have set up their COVID-19 communication opportunities as attributes check boxes

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Is Metasearch Advertising Worth It?

Metasearch Advertising: Should I Invest Hotel Marketing Budget?

A user must be looking for YOUR hotel and rates for the MetaSearch option to be available. This is part of a hotel’s “book direct” strategy

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person using metasearch site to research flight and hotel options before booking direct

Why You Should Not Invest in Metasearch Right Now

Even if you leverage metasearch to drive direct bookings on your website, are they the type of customer to come back again and again? Nope!

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What’s New in Metasearch: Q2 2020

There are a few metasearch updates this quarter. The thread that connects them is a commitment to removing barriers to both advertising and traveling

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How to Reduce Customer Acquisition Costs of Metasearch Campaigns

Metasearch is a great way for visitors to compare channels based on price, but many hotels also offer non-price perks such as late check-out

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pablo delgado of mirai talking about google hotel products and their dominant position

Google Hotel Products Evolve! Who Will be Winners and Losers?

We talk specifically about Google, how it has evolved a number of its products and how they can be of real value to hotels in a risk free way

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The Rise of Display Ads in the World of Meta

By focusing on optimized ads spend across metasearch channels, hotels can expand reach to a broader demographic and drive direct bookings

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What is Google Pay Per Stay and How Can it Help Your Hotel?

This pay per stay bidding strategy allows partners to pay only when the guest stay has actually occurred, removing any risk of cancellation for the partner

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COVID-19 Recovery Toolkit: Drive Direct Bookings With Metasearch

Unlike other advertising types, metasearch ads appear on metasearch sites when shoppers have narrowed down hotels and are looking at rates and availability

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Pandemic Prompts Indie Hotels to Buy Ads in Price Comparison Searches

Price-comparison websites are a significant source of such bookings, and new tools are making it easier for smaller hoteliers to ramp up their ad purchases

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