image of princess grand bavaro resort used in mirai article about capturing more demand using google hotel ads

Capture Greater Demand Using Smart Bidding by Google Ads (Case Study)

By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost

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Google Hotel Free Booking Links – OTA Freedom or Competition?

For the direct channel, Google’s Hotel Free Booking Link represents a new opportunity to compete with OTAs and drive more direct traffic

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man being led by carrots reflecting the value to hotels of driving direct sales rather than relying on OTAs

How to Maintain or Increase Your Direct Sales Quota Post Pandemic

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

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two people having fun looking through donuts reflecting how hotels should view their marketing in a different way

A New Way to Look at Your Hotel Marketing Campaigns

Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps

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laptop screen showing tripadvisor website

Tripadvisor Plus: How Will it Work?

Opinions on TripAdvisor Plus seem fairly unanimous that it is a sound strategy on the part of the platform especially during this economic crisis

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Google Travel Adds Vacation Rentals Alongside Hotels in Search Results

But while this is a first for Google, the idea of surfacing both hotels and rentals in one search result has been offered for some time by OTAs

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Tripadvisors’ New Netflix Style Subscription: Tripadvisor Plus

No one has tackled the travel subscription market at scale and TripAdvisor is almost uniquely placed to do this. They have the potential to have real impact

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Metasearch: The Rate Parity Battleground for 2021

Ask a revenue manager why they lose sleep at night, and you might hear a few mentions of uncontracted OTAs and booking sites that pop up in metasearch

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A Deep Dive Into Metasearch

Metasearch is arguably one of the most important channels for hotel marketers. 2 out of 3 independent hotels receive direct bookings from metasearch engines

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How to Maximize the Impact of Google’s Free Booking Links

If you’re not participating in metasearch yet, free booking links are a fantastic opportunity to get connected and start driving some extra traffic

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