Search for your hotel in Google’s metasearch engine. Seeing more ads from OTAs or more from metasearch engines? Can you tell the difference?
We discuss why in this current climate and changing guest profile, metasearch is just a channel shift and not producing incremental revenue
Combining traditional metasearch and sponsored placements hotel brands can shift bookings from OTAs to their own website and intercept users
trivago is betting on a commission-based participation model that reduces investment risk and contributes to visibility of the direct channel
Google my Business, Trip Advisor, and OTA’s have set up their COVID-19 communication opportunities as attributes check boxes
A user must be looking for YOUR hotel and rates for the MetaSearch option to be available. This is part of a hotel’s “book direct” strategy
Metasearch is a great way for visitors to compare channels based on price, but many hotels also offer non-price perks such as late check-out