metasearch

Learning About Hotel Metasearch Bid Modifiers

Bid Modifiers in hotel metasearch allow us to adjust our default bid by a percentage at a variety of levels, targeting specific revenue needs

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All About Metasearch Management

Evaluating your metasearch campaigns depends on the objective you have set for your hotel. The goal of metasearch campaigns is to protect your hotel’s brand

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Making Metasearch Work For You

The metasearch landscape is developing fast. Many positive updates have been made by metasearch giants, one notable update being Google eliminating fees

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words search engine marketing on a blue piece of paper posing the question sem vs metasearch marketing

SEM vs Metasearch Marketing: 10 Strategies For Hoteliers To Try

SEM and metasearch marketing utilize paid advertising to help properties compete online for increased website traffic and direct bookings against OTAs

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What You Need To Know About Metasearch

In the hotel industry, distribution methods have changed a lot and professionals in the sector have seen their distribution channels multiply. NB: This is an article from WIHP Hotel marketing […]

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5 Benefits of Using Metasearch to Advertise Your Hotel

Metasearch can drive as much as 30% of a hotel’s online bookings. Besides giving a boost to direct bookings, here are five benefits of a metasearch presence

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What Is Hotel Metasearch Marketing?

Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings

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Metasearch: What In The World Are You Waiting For?

Metasearch is more productive and profitable than ever and, as the channel continues to grow and machine learning benefits compound at a campaign level

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The Role of Metasearch in Pandemic Recovery

Metasearch Marketing stands at the intersection of the 3 most prevalent marketing themes for 2022 – Google, Personalization, and AI.

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How Often Are You Being Undercut On Metasearch?

What constitutes good parity health on metasearch? How often do direct prices tend to be undercut by OTAs on meta, and what benchmark should you aim for

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