metasearch
5 Benefits of Using Metasearch to Advertise Your Hotel
Metasearch can drive as much as 30% of a hotel’s online bookings. Besides giving a boost to direct bookings, here are five benefits of a metasearch presence

What Is Hotel Metasearch Marketing?
Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings
Metasearch: What In The World Are You Waiting For?
Metasearch is more productive and profitable than ever and, as the channel continues to grow and machine learning benefits compound at a campaign level
The Role of Metasearch in Pandemic Recovery
Metasearch Marketing stands at the intersection of the 3 most prevalent marketing themes for 2022 – Google, Personalization, and AI.
How Often Are You Being Undercut On Metasearch?
What constitutes good parity health on metasearch? How often do direct prices tend to be undercut by OTAs on meta, and what benchmark should you aim for
What Can Small Hotels Do to Succeed in the Hospitality Industry?
These five steps will help ensure that you’re able to stand out for all the right reasons, even if you’re competing against much larger hotels
A Quick Guide to Online Distribution for Independent Hotels
These days, the realm of hotel distribution has evolved with technology to span both the physical and digital worlds – with heavier reliance on the latter
What is Hotel Metasearch?
Metasearch engine is an acquisition channel that provides visitors with a list of different booking options and redirects them to the booking channel
Positive Signs Emerge for Europe’s Hotel Industry
After two years of pent up travel frustration, new flight and hotel search data indicate that consumers are planning to travel this spring and summer
Do Not Invest in Metasearch Engines … Except Google Hotel Ads
Being on all Metasearch engines has become like being on all OTAs: it’s stupid to think that the more OTAs you’ll listed in, the more bookings you’ll get