metasearch

Google is penetrating the hotel distribution vertical with Google Hotel Ads. What does this offer hotels in terms of revenue management and marketing?

Even if you are unable to offer the cheapest rate online, the data shows that when a hotel’s prices are in parity on metasearch conversion rate doubles

TripAdvisor Plus will be offered to hotels on a no-commission basis, but hotels need to offer a minimum 10% discount on BAR and offer value-added services

In order to build an effective and profitable distribution strategy, you need to know who your clients are, where they book, and which tools will fit best

The new multiplier on Google Hotel Ads means you can adjust your bid for a specific point in time and make decisions based on occupation and expected demand

FornovaHL is an easy to use tool enabling hotels to automatically distribute or update their property’s profile content and attributes for online channels

Within each metasearch program, cost models can individually become more complicated. For simplicity’s sake, we will focus on CPC and CPA

This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking

By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost

For the direct channel, Google’s Hotel Free Booking Link represents a new opportunity to compete with OTAs and drive more direct traffic