metasearch

The metasearch landscape is developing fast. Many positive updates have been made by metasearch giants, one notable update being Google eliminating fees

SEM and metasearch marketing utilize paid advertising to help properties compete online for increased website traffic and direct bookings against OTAs

In the hotel industry, distribution methods have changed a lot and professionals in the sector have seen their distribution channels multiply. NB: This is an article from WIHP Hotel marketing […]

Metasearch can drive as much as 30% of a hotel’s online bookings. Besides giving a boost to direct bookings, here are five benefits of a metasearch presence

Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings

Metasearch is more productive and profitable than ever and, as the channel continues to grow and machine learning benefits compound at a campaign level

Metasearch Marketing stands at the intersection of the 3 most prevalent marketing themes for 2022 – Google, Personalization, and AI.

What constitutes good parity health on metasearch? How often do direct prices tend to be undercut by OTAs on meta, and what benchmark should you aim for

These five steps will help ensure that you’re able to stand out for all the right reasons, even if you’re competing against much larger hotels

These days, the realm of hotel distribution has evolved with technology to span both the physical and digital worlds – with heavier reliance on the latter