metasearch

Google Hotel Ads Bid Strategies Update: Hotel Campaigns Impact?
With Google’s recent announcement about updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies
Dive into the Nitty Gritty of Metasearch Marketing
Metasearch marketing isn’t just a trend; it’s a dynamic force shaping the future of how travellers discover and choose accommodations

Spend on Commissions or Invest in Your Direct Sales?
The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*

Google Kills Metasearch Commission Bidding (CPA): What Next?
The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful

Trivago Introduces its New Net CPA on Consumption
The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return
How is Your TripAdvisor Ranking Calculated and How to Improve It
To improve your overall tripadvisor rating and ranking you need to look at improving all three of the popularity index factors

Hopper Reviews: Is it Legit for Hotels?
Hopper hotel reviews are presented as ‘user ratings’ and your hotel is shown to all Hopper users who are searching for accommodation in your area
Tripadvisor Launches New Enhanced Marketing Text
Tripadvisor Enhanced Marketing Text is a new feature that enables advertisers to display custom marketing text on the hotel list and details pages

Trivago Free Booking Links: How They Work and Benefits
Trivago Free Booking Links aim to support independent hoteliers with the means to get ahead of their competition and secure more direct bookings

How to use Trivago Book & Go
Instead of sending users off to another site, Trivago Book & Go lets users book from within the Trivago site. It is a feature offered to certain hotels