Hotels

people looking at a dashboard on a tablet illustrating the need to revisit revenue strategies amid changing travel demand

Revisiting Revenue Strategies Amid Changing Travel Demand

As travel demand evolves, hotels are having to reimagine their revenue strategies more thoughtfully, sparking creative strategies that engage

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origami of a bird evolving and taking flight reflecting how the future of revenue management is strategic leadership

Strategic Leadership is the Future of Revenue Management

Top hotels are leveraging the revenue managers’ unique visibility across pricing, demand, guest behavior to shape broader commercial decisions

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stack of coins arrows pointing up and a graph reflecting the balancing act hotels have of trying to raise rates without losing guests

How to Raise Rates Without Losing Guests

The hesitation around raising rates usually comes from one of two places: fear of slowing down demand, or pressure to “follow the compset”

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Evolving Your Hotel Sales Strategy with Attribute Based Selling

The true potential of attribute based selling lies in its ability to empower guests and generate more dynamic revenue streams for hotels

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Driving Portfolio Profitability by Mastering the Guest Journey

Optimizing in silos leads to profit leaks. The solution is to re-orient your entire commercial strategy around a single, unified process: the guest journey

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RevPAR is not Enough, Here is How to Move The Needle

Here’s what’s driving this shift, and why thinking beyond RevPAR could be the smartest move you make this year

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Ultimate Hotel Marketing Funnel: From Awareness to Bookings

The hotel marketing funnel isn’t just a fancy term – stay consistent, offer real value for booking direct, and If you do it right, you’ll fill more rooms

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Marketing That Moves: Storytelling is a Hidden Revenue Engine

In an increasingly competitive landscape, storytelling in hospitality is no longer a peripheral creative exercise, it is a core strategy

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Forget Best-of-Breed: Why All-in-One Systems Are Hotel Tech Future

The best-of-breed model gained popularity when hotel tech options were few. But while each tool excelled individually, they often didn’t mesh well

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Running Up That (Inflationary) Hill: Why Hotel Profits Lag Behind

PayPAR is soaring, but GOPPAR and TRevPAR are still trailing inflation. April 2025 shows the gap – profits aren’t keeping pace with rising costs

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