Hotels

Revisiting Revenue Strategies Amid Changing Travel Demand
As travel demand evolves, hotels are having to reimagine their revenue strategies more thoughtfully, sparking creative strategies that engage

Strategic Leadership is the Future of Revenue Management
Top hotels are leveraging the revenue managers’ unique visibility across pricing, demand, guest behavior to shape broader commercial decisions

How to Raise Rates Without Losing Guests
The hesitation around raising rates usually comes from one of two places: fear of slowing down demand, or pressure to “follow the compset”
Evolving Your Hotel Sales Strategy with Attribute Based Selling
The true potential of attribute based selling lies in its ability to empower guests and generate more dynamic revenue streams for hotels
Driving Portfolio Profitability by Mastering the Guest Journey
Optimizing in silos leads to profit leaks. The solution is to re-orient your entire commercial strategy around a single, unified process: the guest journey
RevPAR is not Enough, Here is How to Move The Needle
Here’s what’s driving this shift, and why thinking beyond RevPAR could be the smartest move you make this year
Ultimate Hotel Marketing Funnel: From Awareness to Bookings
The hotel marketing funnel isn’t just a fancy term – stay consistent, offer real value for booking direct, and If you do it right, you’ll fill more rooms
Marketing That Moves: Storytelling is a Hidden Revenue Engine
In an increasingly competitive landscape, storytelling in hospitality is no longer a peripheral creative exercise, it is a core strategy
Forget Best-of-Breed: Why All-in-One Systems Are Hotel Tech Future
The best-of-breed model gained popularity when hotel tech options were few. But while each tool excelled individually, they often didn’t mesh well
Running Up That (Inflationary) Hill: Why Hotel Profits Lag Behind
PayPAR is soaring, but GOPPAR and TRevPAR are still trailing inflation. April 2025 shows the gap – profits aren’t keeping pace with rising costs