distribution
OTA and Direct Booking: Finding the Right Balance
OTA dominance in the distribution space is hardly one you can ignore; almost 2-1 share of bookings. The primary drivers for this is their nimble nature
Who Are The Winners and Losers of Google’s DMA Implementation?
Whatever the final figure, it seems very likely that the DMA has actually benefited the major OTAs rather than the hotel industry.
Measuring Distribution Costs and Managing Channels
A fundamental aspect that is often undervalued is the direct assignment of responsibility for distribution costs to the revenue manager
12 Types of Hotel Guest and How To Satisfy Their Expectations
Once you’ve pinpointed the relevant guest personas, your promotional efforts, distribution strategy and revenue management will be clearly focused
What Factors Affect the Results of Your Metasearch Campaigns? (Pt2)
You now have the full picture for diagnosing how good your metasearch strategy is, and what you have to do to maximize your results.
How To Optimize Metasearch Bids For Direct Bookings
Approaching metasearch with the expectation of stretching your budget across every aspect of your bid modifiers may not yield the desired results
DMA Impact: 30% Drop in Google Hotel Ads Clicks & Bookings
The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence
Why Channel Management is Critical for Hotel Growth
Channel management oversees the distribution of your rooms. Enabling you to adjust room availability and rates across channels in real-time
The Six Levels of the Google Hotels Funnel
In each stage of the funnel we will identify the main KPIs you should be aware of in terms of assessing whether your numbers are adequate
The Opportunity Cost of Metasearch
Hotels have always faced cost limitations. The value of metasearch is that it offers a chance to flip the script and run a truly revenue-focused approach
