distribution
DMA Impact: 30% Drop in Google Hotel Ads Clicks & Bookings
The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence
Why Channel Management is Critical for Hotel Growth
Channel management oversees the distribution of your rooms. Enabling you to adjust room availability and rates across channels in real-time
The Six Levels of the Google Hotels Funnel
In each stage of the funnel we will identify the main KPIs you should be aware of in terms of assessing whether your numbers are adequate
The Opportunity Cost of Metasearch
Hotels have always faced cost limitations. The value of metasearch is that it offers a chance to flip the script and run a truly revenue-focused approach
How Metasearch Marketing Can Help Your Hotel
If you’re not owning your space in metasearch, you’re giving guaranteed bookings right to the OTAs, costing you money and future revenue
Hotel Distribution Channels: Future Opportunity in Channel Disruption
Yet for all the challenges in distribution, immense possibility exists for hotels that take an imaginative omnichannel approach
Google’s Hotel Page Makeover: DMA Compliance and Implications
Google, has implemented alterations to comply with DMA regulations. These changes are evident in travel search areas, with a substantial focus on hotels
The Most Profitable Marketing Channels for Hotels
When independent hotels participate in the most profitable marketing channels, brand visibility increases exponentially and reliance on OTAs decreases
The Evolving Role of a Hotel Channel Manager
Channel management is vital for a hotel’s commercial success, with increasing reliance on OTAs driving room night reservations and emergence of metasearch
Best Hotel Booking Apps for Independent Hotels
Being present on the best and most popular booking apps will help your hotel become a consideration for travellers as they prepare to book their stays
