distribution

While some unique properties can thrive by cutting out third parties and going direct, most hotels rely on OTAs, especially during the low season

With the help of some smart strategies, you can ensure your hotels investment in Expedia TravelAds generates a serious return

The EC’s decision empowers hotels to connect with the right guests, drive guests to book direct, and grow loyalty and revenue with each guest

OTA dominance in the distribution space is hardly one you can ignore; almost 2-1 share of bookings. The primary drivers for this is their nimble nature

Whatever the final figure, it seems very likely that the DMA has actually benefited the major OTAs rather than the hotel industry.

A fundamental aspect that is often undervalued is the direct assignment of responsibility for distribution costs to the revenue manager

Once you’ve pinpointed the relevant guest personas, your promotional efforts, distribution strategy and revenue management will be clearly focused

You now have the full picture for diagnosing how good your metasearch strategy is, and what you have to do to maximize your results.

Approaching metasearch with the expectation of stretching your budget across every aspect of your bid modifiers may not yield the desired results

The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence