distribution
What is the Optimal Distribution Mix in a Hotel?
Without distribution, it’s as good as if your hotel didn’t exist. Approaching it holistically with these tips in mind lays the foundations for success.
How to Calculate Your Guest Acquisition Cost (GAC) in 2023
Here we break things down for you, explaining how to calculate guest acquisition cost and the different costs to factor in
Google Hotel Ads Testing New Local Three-Pack Entry Point
This update could potentially add even greater additional volume to property promotion ad listings, which have already been instrumental in Google Hotel Ads
Upcoming Challenges in Hotel Distribution That May Interest You
2023 is still quite uncertain. Analyze your current distribution and make sure it is agile. Enhance your direct channels and take control of your prices
ChatGPT: How Conversational Bots Will Be The New OTAs
When we have conversational bots helping us, it could change the way we search for information. And one of the things we search for hotel information
Growing Contribution of Metasearch to Direct Revenue
Any source of traffic that generates 13% of total direct revenue is a must in your online marketing mix, and that’s what metasearch is today
A Simple Way to Beat the OTAs
We often don’t measure the leakage of commission to OTAs and we certainly don’t measure it against the costs of securing a direct booking
How Much Are You Losing By Not Controlling Your Hotel Price
How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?
How to Improve Your Hotel’s Ranking on TripAdvisor?
We outline in 7 simple steps how to improve your ranking on TripAdvisor, so that your property stands out from the competition
How to Avoid OTA Panic and Rate Parity Games
Your revenue strategy cannot be focused on proving that the OTAs are an evil empire, and that only your rate parity games will topple them