distribution
GDS – Is It Still Relevant For You In 2023?
Hotel marketing experts are unanimous in their opinion that the value GDS brings to a hotel’s distribution mix cannot be ignored
Top Hotel Distribution Channels Bringing Highest Booking Revenue in 2022
Hoteliers across the board are leveraging both traditional and new channels for a more holistic and dynamic distribution, guest booking and revenue strategy
4 Ways to Increase GDS Visibility in 2023
If a travel agent is looking to book a hotel in the GDS and your hotel is not there, they will not go to a different website to look for your hotel
Understanding Your Best Hotel Distribution Channels is Key for Profit
The right distribution mix for your hotel will depend on who is your target audience, what other hotels in your comp set are doing, and your overall budget
How to Budget and Manage Customer Acquisition Cost
Let’s look at the customer acquisition cost that is now estimated to be between 15% and 25% of room revenue. The actual amount unknown for most hotels
Why You Should Use Channel Forecasting To Drive Hotel Profits
Effective channel strategy and management require going beyond decision-making using stale growth revenue reports generated at month’s end
A Handbook on Hotel Distribution in the 21st Century
We review some of the main channel partners, their role and the extent to which we should use each of them to best implement our distribution strategy
How Does Google Hotel Ads Work?
In order to maximise conversion and revenue without spending too much, keep in mind the following Google Hotel Ads best practices
There is No Single “Magic” Distribution Channel
Although hotels can diversify their income streams and realize the potential of ancillary revenue, distribution remains cornerstone of hotel profitability
How to Build Optimal OTA Mix in a Dynamic Distribution Environment
To build an effective distribution strategy your OTA mix should include a minimum of 6 channels made up of the following types of OTAs: