distribution

expedia logo in background and on mobile phone is a key distribution channel for hotels

Expedia TravelAd Strategies for Small Hotels

With the help of some smart strategies, you can ensure your hotels investment in Expedia TravelAds generates a serious return

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booking.com are one of many otas who charge hotels fees

Booking Designated “Gatekeeper”; a New Era for European Hotels

The EC’s decision empowers hotels to connect with the right guests, drive guests to book direct, and grow loyalty and revenue with each guest

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OTA and Direct Booking: Finding the Right Balance

OTA dominance in the distribution space is hardly one you can ignore; almost 2-1 share of bookings. The primary drivers for this is their nimble nature

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a winner holding a cup and a loser looking sad reflecting the impact of the recent EU Digital Markets Act - DMA - and the impact on hotel bookings

Who Are The Winners and Losers of Google’s DMA Implementation?

Whatever the final figure, it seems very likely that the DMA has actually benefited the major OTAs rather than the hotel industry.

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computer and dots showing hotel room distribution across the globe

Measuring Distribution Costs and Managing Channels

A fundamental aspect that is often undervalued is the direct assignment of responsibility for distribution costs to the revenue manager

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12 Types of Hotel Guest and How To Satisfy Their Expectations

Once you’ve pinpointed the relevant guest personas, your promotional efforts, distribution strategy and revenue management will be clearly focused

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man trying to navigate a path through question marks in the way hotels need to better understand the factors that affect the results of their metasearch campaigns

What Factors Affect the Results of Your Metasearch Campaigns? (Pt2)

You now have the full picture for diagnosing how good your metasearch strategy is, and what you have to do to maximize your results.

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How To Optimize Metasearch Bids For Direct Bookings

Approaching metasearch with the expectation of stretching your budget across every aspect of your bid modifiers may not yield the desired results

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percentages and arrows declining reflecting dma impact to hotels with a 30% reduction in clicks and bookings on google hotel ads

DMA Impact: 30% Drop in Google Hotel Ads Clicks & Bookings

The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence

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Why Channel Management is Critical for Hotel Growth

Channel management oversees the distribution of your rooms. Enabling you to adjust room availability and rates across channels in real-time

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