distribution

A brand protection campaign might not fail due to poor execution; it could simply be distribution or revenue issues making direct channels less appealing

The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return

The source of a reservation is known as its booking source, and all booking sources fall into one of two primary categories: direct and indirect sources

Typical eCommerce includes online travel agents and agencies, booking engines, metasearch, and other third-party sites selling hotel rooms

Booking.com, Agoda and Traveloka continue to hold the top three positions, bringing in the highest revenue for partner hotels

Hotel Leaders must be ready for a seismic shift in traveler behavior that affects everything from demand and distribution patterns to length of stay

The average path to purchase length – from when a traveler starts thinking about taking a trip to when they book – is 71 days (more than two months!)

The Digital Markets Act has the potential to rebalance the relationship with OTAs, thanks to greater control over their online distribution

With both historical and forward-looking booking data in hand, guesswork is removed, making hotel management easier and less stressful for all

In the realm of hotel distribution and connectivity, two essential tools are often in the spotlight: GDS vs Channel Manager