distribution
The Evolving Role of a Hotel Channel Manager
Channel management is vital for a hotel’s commercial success, with increasing reliance on OTAs driving room night reservations and emergence of metasearch
![book now on a mobile phone reflecting the importance of booking apps to independent hotels](https://revenue-hub.com/wp-content/uploads/2022/01/Hotel-App-mobile-booking-1.77.jpg)
Best Hotel Booking Apps for Independent Hotels
Being present on the best and most popular booking apps will help your hotel become a consideration for travellers as they prepare to book their stays
Metasearch is Not Just Effective But Increasingly Efficient
In 2024, embracing the potential of metasearch is no longer an option, but a necessity for hoteliers looking to thrive in the competitive hotel landscape
How to Track Hotel Demand with Booking.com
Booking.com provides a clear indicator of how strong demand is, how it’s evolving for our destination, and how we’re performing relative to that demand
![people with speech bubbles above their heads with stars inside reflecting guest hotel reviews and the potential impact on hotel revenue management strategies](https://revenue-hub.com/wp-content/uploads/2021/09/Guest-reviews-impact-hotel-1.77.jpg)
How Do Guest Reviews Impact Revenue Management Strategies?
By understanding the influence of guest reviews on booking decisions hoteliers can maximize revenue potential and maintain a competitive edge in the market
![broken piggy bank reflecting hotels need to evaluate their metasearch budgets as a response to google removing cpa bidding](https://revenue-hub.com/wp-content/uploads/2021/10/losing-revenue-1.77.jpg)
Rethinking Metasearch Budgets After Google Removes CPA Bidding
Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising
Hotel Distribution in 2024: What is the Right Strategy?
Finding the right distribution channels and choosing cost-effective ones at high-demand times will help determine when to sell rooms and which channels to improve profits
![google browser on a laptop reflecting importance to hotels of understanding the google hotel ads bid update and how it will impact their campaigns](https://revenue-hub.com/wp-content/uploads/2023/11/google-browser-on-a-laptop-1.77-scaled.jpg)
Google Hotel Ads Bid Strategies Update: Hotel Campaigns Impact?
With Google’s recent announcement about updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies
Dive into the Nitty Gritty of Metasearch Marketing
Metasearch marketing isn’t just a trend; it’s a dynamic force shaping the future of how travellers discover and choose accommodations
![one girl whispering to another girl illustrating the impact for a hotel of reputation pricing](https://revenue-hub.com/wp-content/uploads/2021/12/exclusive-secret-rates-not-otas-1.77.jpg)
8 Tips to Improve Your OTA Conversion Rates
Boosting page ranking organically involves maintaining a high conversion rate, which OTAs favor when determining a hotel’s page position