distribution
GDS vs. Channel Manager: Which is Right for Your Hotel?
In the realm of hotel distribution and connectivity, two essential tools are often in the spotlight: GDS vs Channel Manager
Tripadvisor Launches New Enhanced Marketing Text
Tripadvisor Enhanced Marketing Text is a new feature that enables advertisers to display custom marketing text on the hotel list and details pages
Measuring the Performance of Your Direct Channel
Wrong decisions are made when hotels consider “share of direct channel out of the total revenue” as the only KPI to understand how the channel is doing
Why Customer Acquisition Costs (CAC) Matter for Hotels
Calculating customer acquisition costs is challenging. Costs are often distributed across departments and vary by channel
Booking.com: Once Again the OTA Wins and You Lose
Two of these confusing visibility boosters are the “free room upgrade” and “free breakfast” by Booking.com. Do you know how they work?
The Potential Impacts of Ignoring Your Hotel Price Competitiveness
In this discussion we change tack a little and look at possible medium to long term implications of not addressing your hotel price competitiveness
How Controlling Your Hotel Pricing Could Increase Bookings by 34%
Pablo outlines concisely, how losing control of your pricing could mean hoteliers missing out on a potential 34% increase in bookings
Crucial Online Distribution Channels for the Hotel Industry
We explore various types of online distribution that every hotel should embrace to maintain their prominence in the eyes of potential guests
CRS Quickly Becoming Central Hub of Hotel Distribution Strategy
In today’s complex distribution landscape, more hotel companies are transitioning to a CRS-centric strategy to leverage the advantages
Trivago Free Booking Links: How They Work and Benefits
Trivago Free Booking Links aim to support independent hoteliers with the means to get ahead of their competition and secure more direct bookings
