distribution

While a channel manager is key for independent hoteliers, selecting the right channel management partner can be daunting. Here are features to consider

The true failure lies not in receiving OTA bookings, but in failing to convert those OTA guests into direct booking customers in the future

To optimize distribution and enhance profitability while maintaining a superior guest experience, it’s crucial to adopt a balanced approach

Understanding these channels and functions is essential for optimizing distribution strategies and enhancing customer experiences through the journey

By recognizing and addressing these metasearch red flags, hotel marketers can avoid common pitfalls and ensure their campaigns are impactful

Booking are smart, and they’re not going to let a designation keep them from maintaining their dominant position in the EU hospitality landscape

Reducing your ota reliance doesn’t mean turning away from these platforms entirely. Instead, it’s about strategically shifting more of your bookings

It is crucial hotels closely manage distribution of rates and inventory to prevent revenue loss, overbooking, or increased fees from third-party channels

For those running metasearch on a CPA model, the deadline to find a new way to access metasearch is approaching, and fast

When the relationship is finely tuned and tailored such that OTAs don’t become your only channel, the cost is more than compensated for by bookings