digital

The EC’s decision empowers hotels to connect with the right guests, drive guests to book direct, and grow loyalty and revenue with each guest

Hoteliers should prepare to adjust their PPC strategy to take advantage of these tools that streamline marketing efforts and reduce inefficiencies

Offering cohesive omnichannel experiences has become imperative to capturing travelers’ attention as they interact with brands through various touchpoints

Once consumers have demonstrated intent, marketers must stay on their radar to continue to push them further down the funnel

The first thing many people think about luxury hotels is price, but the art of content marketing is to shift focus away from cost and onto the experience

Universal Analytics properties rely on cookies and independent sessions, which are becoming obsolete in today’s privacy-focused environment

Along with content parameters, the core update included revised spam policies to address the increasingly sophisticated, targeted approaches

Monitoring SERP volatility and adapting your strategies is key to maintaining search visibility. You’ll have to dance with Google to maximize its power

By leveraging data unification to recognize motivations behind each journey, marketers enhance opportunities to offer personalization travelers seek

We explore how connected marketing & revenue strategies are a powerful ecommerce combination, leveraging the hotels direct channel to drive direct bookings