digital

We talk with Javier Delgado Muerza of mirai and hear the latest updates following the investigation into Google’s compliance with Article 6.5 of the DMA

We explore the top five most frequent questions about landing pages, and share insights that will help boost conversions, direct bookings and grow revenue

The ability to showcase real travel experiences through Instagram content enables hotels to connect more effectively with potential guests

A remarketing plan helps you connect with those interested guests and bring them back, transforming those “almost bookings” intoreservations and revenue

Metasearch ads, which previously lived outside these results, are now embedded in them, giving marketers a new way to reach audiences at the top of the page

GEO vs SEO? Lets break down what changes and what stays the same. Key Takeaway: Your GEO should build on top of your SEO strategy.

Read on to see the benefits of short-form videos and tips for increased engagement that turns clicks and shares that translate into increased revenue

We must see content as a dynamic part of our operations. Hotels need to adopt a more centralised, truthful, and reliable philosophy

Today’s Google Hotel Search layout is more visually appealing and comprehensive, allowing SEO for hotels to have a greater effect

In this article, we’ll look at two newsletter ideas based on your occupancy trends and one to send to guests who’ve already booked