digital

graphic layout of a hotel website design having listened to users to enhance the experience

7 Design Trends to Convert Travelers on Your Website

Here are 7 design trends for 2024 that will give your website a boost and make it more attractive to Internet users

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magnifying glass looking at the tripadvisor website reflecting the value of the platform as an advertising avenue

TripAdvisor Advertising for Hotels and Is It Worth It?

There’s no questioning the popularity and power of TripAdvisor. Attracting 400M+ unique visitors each month, it is one of the most popular destinations

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Is Social Media The New Google? Gen Z Turn To Google 25% Less

Study shows a 30% decline in use of search engines for brand discovery among Gen Z, suggesting a shift towards finding brands through social media channels

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Google Delays Aside, Marketers Can’t Pause Post-Cookie Planning

Google’s latest cookie delay doesn’t mean marketers should stop what they are doing to prepare. Marketers must continue to audit and test current setups

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DMA is Changing Google Search, But Not How Hoteliers Hoped

The winners from DMA regulations are the gatekeepers, not hotels or consumers. Recent changes to hotel search pages have increased OTA visibility

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10 Activities for Planning Forward Your Hotel Autumn Campaign

By starting your Autumn Campaign plans now, you’ll be well ahead come 1st August, when your full focus can turn to your Winter Campaigns

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image about Visit Group and Atomize Announcing a Strategic Partnership

Visit Group and Atomize Announce a Strategic Partnership

This partnership extends beyond two complementary technologies; it seeks to establish a unified digital ecosystem that covers all facets of digital travel

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How Google and Meta Could Disrupt Travel Discovery with AI

We explore the rise of AI assistants in the travel space, their capabilities and how they could impact brands’ visibility and marketing strategies

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Hotel SMS Remarketing: Boost Engagement, Bookings and Revenue

Remarketing strategies can be diversified to cater to different segments of your audience and utilize various digital touchpoints

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expedia logo in background and on mobile phone is a key distribution channel for hotels

Expedia TravelAd Strategies for Small Hotels

With the help of some smart strategies, you can ensure your hotels investment in Expedia TravelAds generates a serious return

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