digital

We explore how luxury hotels allocate their marketing budgets and the challenges a hotel can face with standard marketing options

Let’s explore how these personalised loyalty programmes are capturing travellers, offering not just rewards but unforgettable experiences

Despite the promises of personalization, mega-chain websites and email marketing often feel generic, bordering on uninteresting, and even annoying

For hotel marketers, designing assets for a digital marketing campaign can be daunting, especially with the ever-evolving digital landscape

Hotel positioning is the strategic process of defining and promoting your hotel’s unique attributes, target market, guest profile, and UVPs

For those running metasearch on a CPA model, the deadline to find a new way to access metasearch is approaching, and fast

We delve into the benefits of influencer partnerships for smaller luxury hotels and provide actionable tips on how to implement these collaborations

Facebook advertising basics can help your ad campaigns run more effectively and reward you with an increased ROI when you set realistic goals

The foundation of any successful email marketing campaign is a robust email list. Here’s how to build and maintain an effective list

A holistic marketing approach involves a 360-degree view of all hotel marketing operations to identify improvement areas and growth opportunities