digital

The power of video content in marketing is undeniable, with studies showing visuals are 40 times more likely to be shared on social media than other content

Embracing these changes and optimizing your presence on Google Maps can lead to increased visibility, engagement, and ultimately, bookings

The real question in front of all these would-be Google killers, is not how well they can find information, it’s how well they can do everything Google does

To enhance monthly RevPAR, hoteliers must adopt strategic approaches that leverage market insights, guest preferences, and current trends

Understanding your niche gives you a direction on what kind of content you should be posting. Be proud of who and what your property represents

The principle of customer-focused website design and management is vital, particularly for hotels where customer engagement is key to success

Although content created by guests and influencers may look and feel similar to outsider consumers, there are key differences

As more people visit your site to read your blog posts, your overall website traffic increases, which can positively impact your SEO efforts

Tailoring PPC campaigns based on seasonal demand fluctuations is instrumental in driving revenue growth and maintaining a competitive edge

Whether you’re employing search ads, display ads, metasearch ads, or something else, marketers can explore CPC marketing campaigns to maximize benefits