digital

Depending on the marketing funnel model you use, there can be anywhere from four to six stages. It starts at the top with awareness

Companies that excel in personalization generate 40% more revenue from those activities than average players. For hotels, that potential is massive

At the end of the day, hospitality is all about connection, and social media is the largest and most accessible front desk

When used effectively, influencer marketing can deliver benefits including new perspectives, authentic content, increased brand awareness and bookings

Your hotel website is a crucial pillar of your revenue and profitability and a dedicated website is always the best investment in securing future revenue

A new website – or a website refresh – is a big project and there is a lot to unpack. Here we will cover website design core principles

57% of YouTube users and 54% of Instagram users place strong trust in influencer recommendations – significantly more than traditional advertising

Adapting to AI Overviews doesn’t mean overhauling your entire SEO strategy – but it does need a guset first approach and thoughtful updates

Email marketing is part of a well-structured marketing strategy in any hotel. But to get the right results, you need to avoid these mistakes

Forget the myth that managing a hotel is complex. At its heart, the hotel business model revolves around three fundamental steps: