digital
Capitalize On User-Generated Content and Influencer Marketing
Although content created by guests and influencers may look and feel similar to outsider consumers, there are key differences
What Should a Hotel Blog About?
As more people visit your site to read your blog posts, your overall website traffic increases, which can positively impact your SEO efforts
Optimising Hotel PPC Campaigns for Seasonal Trends
Tailoring PPC campaigns based on seasonal demand fluctuations is instrumental in driving revenue growth and maintaining a competitive edge
10 Benefits of CPC Marketing for Hotels
Whether you’re employing search ads, display ads, metasearch ads, or something else, marketers can explore CPC marketing campaigns to maximize benefits
10 Hotel Marketing KPIs (and How to Use Them!)
Tracking hotel marketing KPIs is not just about numbers. These metrics act as navigational tools for improving guest experiences and boosting profitability
Google’s Hotel Page Makeover: DMA Compliance and Implications
Google, has implemented alterations to comply with DMA regulations. These changes are evident in travel search areas, with a substantial focus on hotels
7 Powerful (& Easy!) Marketing Ideas for Hotels
With these powerful marketing ideas, you’ll capture their attention and business, setting you apart as a leader in the hotel supply industry
3 Hotel HyperCommerce Tactics for Faster Direct Booking
This hypercommerce approach not only enhances the booking process but aligns with desires of a generation that values spontaneity and discovering new destinations
Social Media Strategy: Creating the Right Plan for Your Hotel
While being on social media is free, putting money behind your initiatives can grow your audience and engagement beyond organic reach
Free Digital Marketing Tools for Independent Hoteliers
Independent hotels needn’t break the bank for digital marketing. There are plenty of free tools, just find the ones that work best for your hotel