digital

Hotels that invest in social media now are the ones guests will remember. It’s about being present, being engaging and showing a dream stay is a click away

The hotel marketing landscape is constantly evolving. This year calls for fresh strategies that go beyond the traditional and embrace the future

Trends on TikTok can be divided into moments, signals, and forces, each offering different types of opportunities for your hotel or brand

It’s not enough to simply email prospects, the key lies in strategic and thoughtful communication to stand out amidst the barrage of emails

Here are the best ways to begin SEO for your hotel’s Google business profile, an increasingly important element of earning SERP real estate

In 2025, hotel marketing isn’t just about booking a few extra nights. It’s about using creativity and data to create an unforgettable guest experience

Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTA’s…sound familiar?

For hotels that cater to groups, meetings, and events, thoughtfully crafted year-end thank-you emails can leave a positive lasting impression

Javier talks about the recent European Commission DMA compliance workshop, Booking’s response and Google’s trial search changes

What should you expect when you correctly implement a cookie consent banner on your hotel website and how can you navigate the ‘consent conundrum’?