digital
![broken piggy bank reflecting hotels need to evaluate their metasearch budgets as a response to google removing cpa bidding](https://revenue-hub.com/wp-content/uploads/2021/10/losing-revenue-1.77.jpg)
Rethinking Metasearch Budgets After Google Removes CPA Bidding
Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising
6 SEO Tips for Hotels & Trends to Follow in 2024
Incorporating the seo trends outlined will position your hotel website in good standing to reach your digital marketing goals
![hand on computer mouse overlayed with a dollar image reflecting importance for hotels to look beyond ROAS purely to measure the success of a marketing campaign](https://revenue-hub.com/wp-content/uploads/2021/09/ppc-hotel-cost-1.77.jpg)
Hotels Shouldn’t Rely on ROAS to Measure Campaign Success
Maximizing ROAS while ignoring other metrics can lead to a marketing strategy overly focused on lower-funnel tactics at the expense of other audiences
The Ultimate Guide to Hotel SMS Marketing
Creating impactful SMS campaigns requires a blend of strategic planning, content mastery, and understanding guest preferences.
What Makes a Good Hotel Website?
94% of website first impressions are design-related, so the design of your site must be something that is not only visually engaging but also easy to use
Google’s Cookie Consent Mode V2
You may have heard that from March 6th 2024, Google Cookie Consent Mode v2 will be mandatory for all websites that use Google services
Why Stages of Buyer’s Journey Matters for Travel Advertising
We know that understanding your target audiences’ behavior is a vital part of travel advertising, especially in an increasingly fragmented market
Are You Tracking Your Hotel In-Store Restaurant Visits on Google?
For the longest time, tracking the true efficacy of your hotel restaurant campaigns ended when the consumer visited your restaurant website
![google browser on a laptop reflecting importance to hotels of understanding the google hotel ads bid update and how it will impact their campaigns](https://revenue-hub.com/wp-content/uploads/2023/11/google-browser-on-a-laptop-1.77-scaled.jpg)
Google Hotel Ads Bid Strategies Update: Hotel Campaigns Impact?
With Google’s recent announcement about updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies
Hyper-Personalization: the Future of Hotel Marketing
Implementing effective hyper-personalization tactics requires a strategic blend. Here are some specific tactics that hotels can implement today