data

Discover why guest segmentation is crucial in today’s competitive market, learn how to effectively categorize your hotel guests and gather the right data

Like first-party data, zero-party data comes directly from interactions with your guests. You could say zero-party data is a subcategory of first-party data

P&L data enables you to supplement key top-line metrics and measure impact of top-line decisions on profitability relative to competitive sets

Intelligent Hospitality, developer and owner of HotelIQ Decision Cloud, and Zucchetti North America are proud to announce a new partnership

Email marketing has typically involved a lot of manual work, inaccurate data and an unclear view of the types of guests interacting with your website

Uncover the secrets to boosting your hotel’s revenue with our guide for historical data analysis. Master key performance metrics without a PMS and drive profitable decisions.

For hoteliers, first-party data is essential as it comprises information collected directly from guests and website visitors

Hotels must apply revenue management principles to manage costs, push ancillary revenue, optimize distribution spending, and track guest expectations

Many hotel companies spend far too much time aggregating data and not enough time creating digital marketing action plans from the analysis

The convergence of hotel marketer data, analytics, and guest expectations for personalized service are redefining the way hotels connect with their guests