data
Hotel Pickup Analysis: What It Is And How To Use It
In recent years, you’ve probably heard it again and again in the hospitality world: “The market changes too fast – it’s impossible to predict demand.” NB: This is an article […]
How Hotels Can Protect Guest Data and Avoid a Breach
We look at what hotel data breaches are, the common types affecting the hotel industry, their impact and how you can strengthen hotel data security
Email Is About to Become Your Most Important Customer Interface
Hotels that recognize this shift early can build competitive advantages around email based customer intelligence and interactive communication
7 Powerful Approaches to Analyze Hotel Total Revenue
We outline 7 effective ways to gain a comprehensive understanding of your total revenue performance to see where and how revenue is generated
The Importance of Trend Analysis When Budgeting
Trend analysis may feel a bit old-school exercise in the world of AI and automated reporting, but it is still an effective way to ground a budget with data
Your Hotel Isn’t a Tech Company, But It’s Time to Act Like One
While a hotel’s product is in the physical world, its ability to adapt and compete is now dependent on its ability to think and act like a tech company
Hotel Email Marketing: Quality vs Quantity
Sending an email to an unengaged email address lowers your sender reputation. Meaning open rates and click-through rates will gradually get worse
4 Key Outcomes of Evolving Guest Expectations
The goal of a hotel has always been to create memorable moments and to drive revenue, but what do guests really want and expect today?
How to Focus on the Hotel Data that Matters Most
When your team has the right data insights at their fingertips, collaboration and performance improve across the board
Why Hotel Spreadsheets Addiction Costs More Than You Think
Your revenue manager is at the office, buried in spreadsheets, frantically copying and pasting data before the morning revenue meeting. Sound familiar?
