data

Here are five strategies that forward-thinking properties are using right now to boost direct bookings and build lasting guest loyalty

From post-stay surveys to online reviews, the voice of your guest has never been more accessible. But are you using it to drive your revenue strategy?

What hoteliers need is a more dynamic approach, going beyond pace and pick-up reports and actually reflects what’s driving demand today

This article cuts through the noise to focus on the strategic challenges that every commercial leader must confront head-on

You don’t listen to the same playlist on Spotify when you’re working out as when you’re relaxing. You create different ones depending on your mood or moment

Here’s how to make your hotel data work for you and turn it into fast and profitable business decisions through better hotel data analytics

Unified guest data can supercharge both revenue and guest satisfaction. But too many hotels are still operating with fragmented systems

Data silos are becoming an increasing problem for hoteliers operating in a world where hyper-personalization is the expectation

How to transition from chaos to clarity, transforming your revenue manager role from a high-stress data operator to a high-impact strategic leader

Performance marketing allows hotels to reach the right traveler at the right time across multiple digital touch-points