data

Data access is not always as simple as expected. Timing is not always aligned with business needs. And costs are not always clear in advance.

New data suggests the next major opportunity for hotel revenue may lie somewhere else entirely – after check-in

OTAs are not your marketing partners. They are competitors for the guest relationship. They capture email, own the loyalty data, and retarget your guests

There is immense pressure to acquire AI solutions immediately, often causing leaders to rush into implementation before laying the proper groundwork

An MCP is not a system of record. It eeceives structured requests, routes them to the correct system, and translates responses into AI-readable formats

The question is not whether WhatsApp is convenient, but whether it’s exposing your operation to missed tasks, inconsistent service and data privacy risk

Hotels that start unifying their guest database will have a compounding data advantage. They will know guests better and convert more direct bookings

Modern AI is a prediction engine. When the data it receives is incomplete or ambiguous, it fills in the gaps. That is a hallucination

It is unwise for hotels to rely solely on hotel guest personas. The way forward is interaction informed data and understand why guests make decisions

In most hotels, the revenue manager role has been redefined – not by anyone’s intention, but by the absence of the right infrastructure