data

How to Optimize Revenue and Costs Along the Guest Journey

Leveraging Business Intelligence during the pre-stay phases of the guest journey can significantly maximize revenue and minimize costs

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Metrics that Matter: The Key Hotel Data Points You Need

Let’s explore the key “buckets” of data that matter on a daily basis and how leveraging them effectively can enhance operations and profitability

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Unlock Your Hotel Potential: Top 3 Business Intelligence Myths

Understanding the realities of business intelligence is the first step toward making data-driven decisions that can propel your hotel to new heights

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Why Hotel GMs Are Risk-Averse and BI Tools They Need

While hotel general managers may be naturally risk-averse, their commitment to stability and consistency is vital for hotel stability and profitability

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Turn Guest Feedback into Insights that Elevate Guest Experience

Hotels that excel at turning guest feedback into actions foster a feedback-driven culture, one that encourages continuous improvement

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How to Boost Direct Bookings with Effective Data Use

Hotels can maximize revenue by reducing reliance on third-party platforms. Below are best practices and practical ways to boost direct bookings

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What is Hotel Room Type Mapping and the Benefits?

Accurate room type mapping at your hotel enhances your revenue management strategy, enabling clear, strategic control over visibility and pricing

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From OTAs to Open APIs: Embracing the Next Inflection Point

The rise of OTAs is a stark reminder of the consequences of missing an inflection point. It is key to recognize and adapt to pivotal shifts in the industry

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What is a Customer Data Platform (CDP) and How It Drives Success

A CDP is the missing piece in a hotel tech stack, bringing together scattered guest data to create unified profiles allowing hyper-personalized experiences

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Data: How Independent Hotels Can Compete With Large Chains

Data is now an invaluable commodity for independent hoteliers to analyze both internal and market data to compete with larger chains

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