data

Fully understanding and optimizing your search and booking data is critical for driving revenue and strengthening engagement with travelers

While RevPAR remains a useful metric, it must be considered alongside others to gain a more comprehensive understanding of a hotel’s financial performance

Guest data has long been leveraged by luxury hotels, but operators of all types now recognize the value of this data to build stronger guest relationships

For hotels, there is a critical need to become more tech savvy if they are to make smart decisions and thrive in a difficult and turbulent environment

Hotel data eliminates guesswork and drives intelligent decision-making. Leverage data with these simple steps to see the benefits below

Average hotel ratings in EMEA were lower than for the rest of the world. Here’s a look at 5 key takeaways to improve hotel marketing and guest feedback

The phrase “forward looking data” will be less used, and hotels will go back and talk about the good old calendar with seasons, holidays, events, etc

First thing to remember is that, just like for travellers from all over the world, there is no one-size-fits-all approach to attracting guests from China

We know it is essential your guest data to be clean, accurate, up-to-date, and secure. We take a closer look at hotel data management and how to do it right

Hyper-personalisation goes beyond standard strategies for customising each touchpoint in the customer journey; it’s a whole new style of segmentation