data

APAC Accelerated Tourism Recovery for April and Beyond

Though the resurgence of the Asian travel and tourism sector will vary per market, encouraging signs of a rebound are starting to emerge

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Are We Heading For An RM-Ageddon?

Revenue Management needs to evolve, the focus should be on most recent data of traveller behaviour to recalibrate the expected booking curve

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lightbulb with image of a brain inside reflecting the possible need for hoteliers to overhaul the definition of revenue management

Understand And Make The Most of Your Demand Data

When analysing direct sales, don’t overlook the booking request data you receive, both the total requests and the requests you’re unable to fulfil

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Travel Searches Surge as Restrictions Ease: Q1 Travel Trend Report

Not only did search windows lengthen, but travel was being planned further out for both domestic and international trips, as view turns to mid-year holidays

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Atomize Announce a Data Partnership with Trivago

Search data from trivago will enhance Atomize’s demand modeling and generate more revenue by optimizing rates in response to real-time market demand

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Tourism in Greece: Time to Think About the Low Season

According to flight research data, demand for low season flights in Greece began to form as early as end of February, before growing significantly in March

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The Future Looks Bright for Group Business – Are You Ready?

Meetings shifted into slightly larger categories. This is a sign of recovery as it shows people are getting more comfortable meeting in larger group numbers

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What’s Changing in Google Analytics 4?

Historical comparison is going to be more challenging in 2023 as the data from google analytics 4 and Universal Analytics aren’t always easily comparable

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Are We Entering The ‘Diamond Age’ of Travel?

It seems the pandemic will have a lasting psychological effect on the consumer attitude toward travel, and the positive value it provides

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Hotel Performance Ends on High Note for Q1 2022

Hotel performance ended strong with March profit surging across most global regions, a sign of stronger revenues and better conversion rates

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