data

By digging deeper into the data, we were able move from the potential problem to identifying and implementing tactical and strategic changes

Hotels that have increased their direct booking rates, overall loyalty and guest satisfaction have done so by committing to a data driven approach

Understanding and tracking micro conversions in your hotel website can provide actionable insights and GA4 can help significantly

We look at the challenges faced trying to pull different information from multiple sources and the value of aggregating digital marketing data

Gul outlines challenges she faced and how adopting a business intelligence tool was such a massive game changer for her team and property

We look at how a business intelligence and analytics tool can help hotels make data informed decisions, leading to increased revenue and profitability

Most business intelligence solutions don’t give actionable insights that show users where they can make changes to influence revenue or efficiencies

Using real-time data analysis and dynamic pricing strategies, hotels can tailor their offers to guest preferences increasing conversions and direct booking

We are talking about siloed, disparate, small data across a hotel tech stack and the value of bringing this data together to make commercial decisions

Three essential aspects should be considered in-depth when deciding on the crucial KPI metrics for a specific hotel