data
The Role of Profitability Data in the Hotel Benchmarking Experience
P&L data enables you to supplement key top-line metrics and measure impact of top-line decisions on profitability relative to competitive sets
Intelligent Hospitality Announces New Partnership with Zucchetti North America
Intelligent Hospitality, developer and owner of HotelIQ Decision Cloud, and Zucchetti North America are proud to announce a new partnership
2 Ways Hotels Can Use Email Data to Convert Potential Guests
Email marketing has typically involved a lot of manual work, inaccurate data and an unclear view of the types of guests interacting with your website
Leveraging Historical Data for Revenue Management
Uncover the secrets to boosting your hotel’s revenue with our guide for historical data analysis. Master key performance metrics without a PMS and drive profitable decisions.
A Hotelier’s Guide to Collecting and Using First-Party Data
For hoteliers, first-party data is essential as it comprises information collected directly from guests and website visitors
Breaking Down Revenue Management in the Era of Big Data
Hotels must apply revenue management principles to manage costs, push ancillary revenue, optimize distribution spending, and track guest expectations
How Hotels Can Use Big Data for Better Digital Marketing Action Plans
Many hotel companies spend far too much time aggregating data and not enough time creating digital marketing action plans from the analysis
5 Reasons Why Data is Critical for Hotel Marketers
The convergence of hotel marketer data, analytics, and guest expectations for personalized service are redefining the way hotels connect with their guests
How Customer Data Can Boost Your Hotel Marketing Strategy
Many hoteliers underestimate the power of customer data, making it a focus in your strategy is a reliable way to ensure your hotel maintains a competitive edge
Connecting the Dots: Rates, Reviews, Reputation and Demand
We look at the data, the potential value, and examples of correlations and cause-effect relationships that could benefit hoteliers