booking

Fang-tastic Marketing Tactics For Halloween Hotel Festivities
Let’s take a closer look at a direct channel strategy that is driving higher website conversion rates and welcoming more guests for Halloween festivities

Booking.com: Once Again the OTA Wins and You Lose
Two of these confusing visibility boosters are the “free room upgrade” and “free breakfast” by Booking.com. Do you know how they work?

How a Collaborative View of Data can Drive Bookings & Revenue
Get collaborating today to leverage all the types of data and analytics your business has access to and boost bookings and revenue
How Travellers Find Destinations for Their Trips
In the planning phase, travellers are considering their destination options and, like the research phase, they turn to numerous different resources

The Potential Impacts of Ignoring Your Hotel Price Competitiveness
In this discussion we change tack a little and look at possible medium to long term implications of not addressing your hotel price competitiveness
Creating A Hotel Website That Drives Direct Bookings
We share tips on how to create a hotel website that drives direct bookings based on many years of experience designing and developing optimised websites
Hotel Overbooking: Balancing Risks and Guest Satisfaction
The decision to engage in hotel overbooking should be carefully considered, striking a balance between maximizing revenue and ensuring guest satisfaction

How Controlling Your Hotel Pricing Could Increase Bookings by 34%
Pablo outlines concisely, how losing control of your pricing could mean hoteliers missing out on a potential 34% increase in bookings
Leverage Personalization for More Cost Effective Direct Bookings
Focusing on improving guest satisfaction through personalization, independent hotels can earn recommendations leading to a steady stream of direct bookings

How we Transformed a Hotel’s Booking Game with Google Ads
Efforts have proven effective in enhancing campaign performance, demonstrating positive outcomes for the Hotel company’s booking goals